What do you do with a media kit?

A media kit is a promotional tool that provides essential information about an individual, company, product, or event to members of the media, potential partners, sponsors, and other stakeholders. While the specific content of a media kit can vary depending on the individual or business, media kits typically include a bio, contact information, high resolution images, past media coverage, social media links and stats and demographics. A typical media kit can range from 1 to 10 pages depending on the amount of information.

Once you have a media kit, below are some reasons you would consider sending it out.

1. Distribution to Media Outlets:

   • Send the media kit to relevant journalists, editors, and media outlets that cover topics related to your industry or announcement.

2. Pitching Stories:

   • Use the media kit as part of your story pitches to journalists. It provides them with comprehensive information and increases the chances of your story being picked up.

3. Press Releases:

   • Attach the media kit to press releases when making official announcements, including product or service launches, company announcements, rebranding or milestones, and more. This ensures the media has all the necessary details and background information to create accurate stories.

4. Event Invitations:

   • Include the media kit when sending invitations to journalists or media representatives for events, product launches, or press conferences.

5. Website Press Kit Section:

   • Upload the media kit to your website or relevant online platforms. This makes it easily accessible for journalists, bloggers, influencers, and other stakeholders who might be interested in your story.

6. Collaborations and Partnerships:

   • Share the media kit when exploring collaborations or partnerships. It helps potential collaborators understand your background, values, and the benefits of working together.

7. Sponsorship Proposals:

   • If seeking sponsorships or partnerships, include the media kit in proposals. It helps potential sponsors understand your brand, audience, and the visibility they can gain through the collaboration.

8. Email Signature:

   • Include a link to your digital media kit in your email signature. This makes it easy for anyone you communicate with to access important information about your brand or business.

Remember to update your media kit monthly with new statistics, media coverage, or other updated business information. The effectiveness of a media kit also depends on its quality and relevance to your audience. It should be well-designed, include key information, and be tailored to the needs and interests of the media professionals and stakeholders you are targeting. If you are interested in creating your own media kit and would like a template, I have three different versions on my Etsy shop.